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Delta #GoTo New York vs. Seattle
Instagram Campaign 831,869 Votes | 5,366 Photos | 4,576 Unique Visitors To promote direct routes and hubs in NYC and Seattle, Delta Air Lines had each city compete on Instagram. Users uploaded favorite local bites, sights and activities to help their city garner more love online. Based on votes and submissions, two charity affiliates shared a $50K donation. View Campaign PDF |
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Facebook Posts
To generate excitement and user submissions, these posts announce the Delta campaign launch and explain how participants can help support Junior Achievement affiliates. |
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Banner Ads
This animated banner introduces the friendly competition between Seattle and NYC. The end frame ties back to Instagram and calls on participants to take action for charity. |
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