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REY ROSAS / ACD / SR. COPYWRITER
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Dental Booth
Getting Pro-fresh-ional

Not gonna lie. This was incredibly fun. The final product (that one-of-a-kind wonder) was also a pleasure to staff with the team, meeting and speaking with dental professionals across the country, and talking all about my love for the brand. But, there was a lot of work before the final wall vinyl.
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Storytelling
Render, Write, Repeat


We played with building blocks (literally), sketched blueprints with a great design studio, and mapped out a space to walk dental pros through our brand — what we stood for, what we sold, why they'd want to work with us, and we couldn't forget cubbies for succulents and samples... you'll see. 

Mission and Messaging
Follow the Flow


Making good habits easy is the goal, so it goes on the walls. Pockets of copy (short, yet informative) guide visitors through touch and feel stations, nooks to talk about products, and a dedicated room to purchase, sample, and become a partner.

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Social photowall
Something to 'gram about


Coming by to visit is great! #Hashtagging the brand is great brand awareness. So we designed a quippy, lush, must-selfie wall to get visitors to posting photos with friends, colleagues, and if they so desire, the products themselves. 
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