quip Retail Launch
2018 - Now: Led quip's retail launch at Target and beyond. Packaging, collateral, signage, and end caps.
2018 - Now: Led quip's retail launch at Target and beyond. Packaging, collateral, signage, and end caps.
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Retail Packaging
Smart Brushes Going from DTC to the oral care aisle meant catching a shopper's eye and showing how to care for their mouth. Here I worked with design to balance a clean look with key value props. |
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End Caps
Target, Walmart To launch quip in thousands of stores, we brought it to the bathroom (magically mounted to a mirror). Ongoing work allowed me to test new messaging around subscription refills, reviews, and our ADA Seal. |
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Unboxing
Welcome Booklet Another boring manual? No thanks. Packed with every purchase, setup and brush tips helped shoppers welcome their quip home and learn how to use it properly for two minutes, twice a day. (Kids love the stickers too!) |
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Refill Packs
Refreshing Content Quarterly refill packs give subscribers something to look forward to (on top of fresh supplies). The seasonal booklet inside always delivers an Instaworthy cover, tips to swap a brush head, and practical advice to keep their oral health in check. |
