Packaging
Beyond DTC

Going from web to toothbrush aisle means giving shoppers enough to catch the eye and explain how we actually care for their mouth. I worked with design to streamline key value props and messaging that (like the brand) keeps things simple.

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In-Aisle
Target Debut

Here's an idea: Something that says better oral care... without the perfect (stock white) smiles. To stand out at thousands of Target stores across the country, we brought quip to the bathroom, magically mounted it to a mirror, and highlighted our affordable subscription that delivers fresh supplies to your door.

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Unboxing
Welcome materials

Another boring manual? Not with this brush. To equip kids and adults with brushing guidance (and yes, actual instructions), I simplified the copy and physical design of our welcome booklet, made setup easy, and wrote thoughtful tips to help good habits stick.

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Refill Packs
Refreshing content

Quarterly refill packs give subscribers something to look forward to (in addition to fresh oral care supplies). The seasonal card inside always delivered an Instaworthy cover, tips to change a brush head, and practical advice to keep their oral health in check.