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Homepage
Brand Refresh What began as a subscription electric toothbrush company came full circle with Refillable Floss. I rethought the homepage to elevate our mission (guiding good habits with thoughtfully designed oral care), while heroing the products and subscription plan that make for a happy, healthy routine. |
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Kids
First New Audience After learning how many buyers wanted a version for kids, we tweaked our original brush for smaller mouths. I ran with the insight that young ones just want to use oral care products like the adults in their life, and wrote about a grown-up brush that helps kids build pride and a better ritual. |
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Refillable Floss
First New Product Brushing was only the beginning. Refillable Floss built on good habits with a reusable dispenser, pre-marked string, and refills you refresh (like the brush). No one had seen a product like this before, but with copy that covers design, benefits, and how to floss like a boss, people might want to floss more often. |
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Store
Revamp Filling up your cart isn't so tricky if you're only choosing from a few brush colors. Collaborating with the product design team, I wrote store 2.0 to accommodate a growing oral care line, modular bundle builder, and detailed product descriptions, making it easy for shoppers brush up on every part of their purchase. |
